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Electric Playhouse at West Bluff

Headquartered in Albuquerque, New Mexico, Electric Playhouse leverages technology to create digital wonderlands that constantly change ensuring each visit is a completely unique experience. The flagship location in the West Bluff Shopping Center is a prototype for a new era in family entertainment. The Playhouse gamifies the built environment, no special headsets or controllers are needed in this touch-free and interactive space.

Content is tailored to time-based demographics with educational content during school hours, all-ages family entertainment in the afternoons/weekends, and late-night 21-and-over concerts and events. One-of-a-kind party rooms feature large interactive tables that power chef-driven immersive dinners and parties. The Playhouse also has the ability to "white-label" the entire space, transforming it into a premier destination for corporate and team building events. The concept not only has broad appeal but also drives repeat visitation and foot traffic.

The company's growth strategy is designed to breathe new life into dormant, hard-to-rent spaces, converting them from eyesores and financial drains into bustling hubs of entertainment and socialization that revitalize shopping centers and malls, all through the use of modular interactive gameplay experiences that allow for maximum flexibility.

True to the model of converting vacant big-box retail locations, the team repurposed a vacant 24,000sf existing Staples building. The project stayed within its budget of $1.8M with a majority of the project cost associated with the addition of a full commercial kitchen and the added electrical systems needed to support the large amount of technological magic that energizes the Playhouse.

The Playhouse met and exceeded its financial returns in its first month, and after a closure due to COVID, the team is focused on growth and expansion. This growth will bring new revenue to New Mexico and allow the Playhouse to grow and expand its corporate studio located in downtown Albuquerque.

Client
Electric Playhouse

Location
Albuquerque, NM

Size
10,001-25,000 sf

Disciplines

Beyond the Building